FTC110 – Utilising Social Media

The Internet never sleeps. All over the world at any given time millions of online users (and potential consumers) are plugged into social media platforms like Facebook, Google +, Twitter and all looking to connect. The question is: Can they find with you?

If you answered no, then you need to get on the social media bandwagon and ensure that you get the exposure and sales that you need to grow a successful business.

Marketing via Social Media is a sure fire way to attract attention to your brand. A corporate message spreads from user to user and resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.  This form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

This course is aimed at organisations who wish to implement a Social Media Marketing plan and campaign on a limited budget. The participants will be exposed to various social media platforms, and how they can be optimally used, in order to assess the appropriate strategy for their business needs. The course will assist them in devising a Social Media Marketing plan and implementation strategy.

Businesswoman With Laptop and "At" Sign

Topics include:

  • Social Media Functions
  • Targeting, COBRA and eWOM
  • Be Liked on Facebook
  • Don’t only follow, tweet
  • Blogging: What’s your story?
  • YouTube is your TV
  • Are you LinkedIn?
  • Pinterest, Google+, Diggs, Foursquare, and others
  • Search Engine Optimisation
  • Developing a Marketing Strategy
  • Implementing a Marketing Strategy
  • Marketing Mishaps to beware
  • Measuring Social Media Marketing